Mintensity
- Project Name: Mintensity
- Client: Demo
“A New Way to Minimise Household Emissions”
Mintensity (https://en.mintensity.de/), is a german climate-tech startup making green energy more usable. They contribute to the green transition by enabling users to shift their electricity consumption based on the time of cleanest energy production. They want to aid the greenification of electricity grids by making demand-side management possible for the common people.
The team is small but brilliant. The concept of helping balance the electrical grid has been a major subject in many discussions across the world. Germany has generated more than half of the electricity it used this year from renewable source for the first time, according to preliminary calculations by the Centre for Solar Energy and Hydrogen Research Baden-Württemberg. It is important to ensure that consumers utilize this green electricity when it is produced as it is hard to store it for later use.
Challenge: The Mintesity team needed some advise around market viability, the target market, and the best approach to consumer behaviors for electricity consumption, saving money on electricity usage and climate impact acceptance.
Solution: Based on recent project ATT Business Consulting have been involved with, we recently conducted research on this specific market. We embarked on sharing the knowledge we accumulated over the last couple of years and provided Mintesity the necessary information to adopt some adjustment in their strategy.
Results: This engagement is on-going and we will update accordingly.